Marumochiya is a Japanese confectionery shop specializing in rice cakes that has two stores near Fushimi Inari Taisha. Their flagship product, Mizumaru Mochi, which has received 260,000 “likes” on SNS, is definitely worth seeing. When the transparent balloon is broken, the fluffy bracken-starch dumpling pops out. Your choice of black sugar syrup and soybean flour toppings. We also recommend the original specialty, “Marumochi,” which is crispy on the outside and chewy on the inside.