Ponkashi is popular in Europe and the United States as rice cake. In the West, instead of sweet poncakes, they come in a variety of flavors like potato chips. Here is a workshop that makes such Western-style rice snacks and other sweets using brown rice. The owner, Mr. Endo, says, "I want to spread various kinds of poncakes in Japan and abroad." He makes health-friendly brown rice snacks such as poncrackers made from local pesticide-free brown rice and brown rice gelato using poncrackers.