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2022.8.25
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Kyoto Marathon" had an economic impact of 4.276 billion yen.

Kyoto Marathon's Economic Impact Exceeds 4.2 Billion! Kyoto will be enriched if everyone runs together!

Runners for the Kyoto Marathon are being recruited until 17:00 on Wednesday, August 31, 2022. In this issue, we will introduce the appeal of the Kyoto Marathon, which will return as a full marathon for the first time in three years, and a discussion of its economic effects. (TEXT / Yuri Sano)

The Kyoto Marathon is an extravagant course that allows you to experience the beauty of Kyoto's mountains, forests, and rivers with all your senses, taking you around seven World Heritage sites (Tenryuji Temple, Ninnaji Temple, Ryoanji Temple, Kinkakuji Temple, Kamigamo Shrine, Shimogamo Shrine, and Ginkakuji Temple), viewing the five mountains of the Bonfire (Torii, Left Daimonji, Funagata, Myoho, and Daimonji), and running down Miyakooji-oji Avenue towards the Torii of Heian Shrine. The runners come from all over Japan and even from overseas. Runners come from all over Japan and even from overseas.
The Kyoto Marathon has been held online since the spread of the new coronavirus, but the full marathon will return in 2023, and on Sunday, February 19, 2023, runners will gather for the first time in three years to run through the streets of Kyoto.

In addition to the full marathon, runners for the online marathon will be accepted on a first-come, first-served basis starting on Wednesday, September 14. The online marathon is a 42.195-km run over a period of about one month. A GPS training application called "TATTA" will count the distance run, and if the runner runs more than the entry distance during the event period, he or she will complete the marathon. The advantage of the online marathon is that there is no time limit. Normally, 42.195 km must be completed within 6 hours, but with the online marathon, it is possible to run 2 km a day for 22 days, making it easy for marathon beginners to take on the challenge.

In terms of the economic impact of a marathon, a marathon that brings runners together in a realistic setting will have a greater effect. An easy example to visualize is the use of lodging, shopping, meals, and transportation by runners, staff, and supporters along the route. This effect is particularly significant in the Kyoto Marathon, since many participants come from outside the prefecture. Furthermore, even a single bib worn by all runners will have an economic effect. Not only will the companies that make the bibs be enriched, but orders for the cloth and thread will also spread to other companies. The economic impact of the Kyoto Marathon 2020 was over 4.2 billion yen.

However, the economic effects of the "Kyoto Marathon 2023" are unknown, as there are uncertainties regarding the acceptance of overseas runners and whether or not they will be able to cheer along the route. Nevertheless, the city of Kyoto will be enlivened by everyone running together and cheering for the runners. There is also a "Kyoto Citizens' Quota" for Kyoto residents, which increases their chances of winning the race. Kyoto will be enriched if everyone runs together! For the sake of Kyoto and your health, try running in the city of Kyoto.

*Please note that the information contained herein is subject to change without notice.
*Since this site uses automatic translation, the translation may differ from the original Japanese content.

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