Iida prepares bread every day, saying, "As a baker, it is my passion to have so many items on the shelves every morning when I open the store that people can't stop looking at them. It is hard to believe that a single baker makes so many breads, and new ones appear every week. Among them are anpan (red bean paste) bread made with home-made red beans from Hokkaido, and bread so popular that former regular customers still order it on a regular basis.