Located in a quiet residential neighborhood, the store is open only on Sundays. On other days of the week, the bakery sells wholesale to natural grocery stores and French restaurants. The owner, Ms. Nakayama, has been involved in baking while raising her four children. She says of natural yeast, "Compared to the superior dry yeast, it takes longer and some of them are a bit fussy, but they are cute. The aroma and depth of flavor of the natural flavors, which are not artificial, are very appealing," she says.