In America, doughnuts are a part of everyday life. He opened a natural doughnut store in Japan with the hope that doughnuts would become more and more commonplace in Japan as well. The owner, Mr. Ikeda, chose the Horikawa shopping street as the location for his store, which also has a café space, because he wanted to "be close to the community and have a place where people can relax. The shop offers about 40 kinds of doughnuts, including some that are only available seasonally. The doughnuts combine a cute appearance with a simple sweetness that makes you want to deliver them to someone without a second thought. The doughnuts are made with domestically produced ingredients and minimal additives so that they do not become greasy over time. During the hot season, the doughnut ice cream sandwiched between doughnuts and soft ice cream is very popular.