musubi-cafe" is based on the concept of "taking care of one's mind and body through eating and using one's body. The birth of the brand was triggered by the experience of the general manager, Mr. Hirabayashi himself. When he was busy with his work and other obligations, he changed his diet and took up running, and his physical and mental health improved. With the desire to create a place where many people can reexamine their bodies and minds, she opened three stores in Kyoto: musubi-cafe Arashiyama, Minna no Iorizakaya Musubi Shokudo, and musubi sweets factory. They are engaged in providing healthy food and planning sports events.

The musubi sweets factory is located near the Wataratsuki Bridge in Arashiyama, Nishikyo-ku, Kyoto City. They produce and sell sweets using only vegetable-based ingredients that are high in fiber and contain no chemicals and oil that has not been heat-treated. All of their sweets are so rich in flavor that you would not notice that they do not use animal ingredients such as cream or butter. The shop attracts many repeat customers as well as tourists for its delicious and healthy sweets. Not only take-out, but also eat-in is available. You can enjoy the freshly made sweets in a relaxing space made of old beams and pillars that were originally used in a guesthouse.